Axis Innovation Group

Product engineering · South Africa

From a real problem
to real software.

We design, engineer and deliver web and mobile products — with the practical experience of building and operating our own.

From first decision to next release
01Define the productProblem / users / scope
02Engineer the systemInterface / backend / integrations
03Ship & keep improvingWeb / mobile / operations
Web applicationsMobile productsBackend systemsIntegrations
01 / What we build

The product you need.
The systems behind it.

02 / Proof in productionFeatured product
Kids Call Home App Store image showing the calling interface on iPadKids Call Home App Store image showing the parent children list
Kids Call Home · Published App Store imagery
Kids Call Home icon

Simple for a child.
Substantial engineering underneath.

Kids Call Home brings together parent-approved contacts, calling, messaging and subscriptions across mobile, web and desktop.

Built by founder Justin Wessels within the Fluid and Axis ecosystem. It is the clearest evidence of the product-building capability behind Axis.

Read the engineering story
02 / Owned product · AndroidCODM SquadUp logo

CODM SquadUp

Find your people.
Build your team.

A companion platform for Call of Duty Mobile players to find teammates, manage teams and take part in tournaments.

A second public product built and owned by founder Justin Wessels, published by Fluid Investment Group LLC.

CODM SquadUp Play Store screenshot showing a player profile and team matching controls
CODM SquadUp · Published Google Play imagery
03 / Working together

Clear decisions.
Working software.

Start with the problem and the people using the product. Agree the scope, build in reviewable increments, then prepare for release and ongoing ownership.

How we work
A practical starting point

Bring the problem.
We’ll shape the next step.

You may have a new idea, an existing product or a workflow held together by manual effort. The starting point changes, but the first task stays the same: understand what needs to work and what is getting in the way.

New product

Define a useful first release

Identify the essential user journey, the assumptions to test and the systems the product depends on. Use that to make scope decisions before expanding the feature list.

Existing software

Understand before extending

Begin with the current experience, codebase and operational constraints. Agree what should be retained, what needs attention and how a change can be delivered in reviewable steps.

Business workflow

Connect the work end to end

Map the people, information and decisions involved. Then identify where a web application or integration can remove repeated effort and give the process a clearer home.

Your next product

What needs building?

Tell us what it should do, who it is for and where you are starting.

Start the conversation